
Becoming a Partner
Cheese and Wine Trails Australia is in the process of developing a network of co-marketed gourmet experiences across the wine districts of Australia. The network is based upon the success of the McLaren Vale Cheese and Wine Trail, which has been running in for the last four years. The Trail has been an enormous success in the Vale, bringing huge advantages not only to participating wineries, but also the local food and dairy industries of the region. By bringing food into the wineries, the Trail broadens the experience of the wine tourist, providing them a more memorable experience of the cellar door.
We now have Trails in four different wine regions, representing over 70 food and wine producers across two States. Over the next two years, we look to produce a National network of 15-20 Trails, with each Trail cross marketing with the others, offering a continuous picnic across each region and so, collectively, across the wine districts of the entire country.
Should you believe that such a development would benefit your district, or that a current gourmet enterprise within your district would benefit from joining the co-marketing Trails network, please contact us at mpotter@smartvisitsolutions.com |